Julie web with layers new

Julie Fox

Managing Partner & CEO

Julie, and Brandbuilders, have worked on a broad range of business issues – helping businesses move reticent consumers up the value curve to ultra-premium product offerings, turning around stagnant businesses through breakthrough insights and repositioning, and creating compelling new product concepts.

Brandbuilders has worked across many categories, and with clients that include: Abbott Labs, Art of Shaving, Avon, Beiersdorf, Benjamin Moore (Berkshire Hathaway), Borden,  Colgate Palmolive, Dean Foods, Energizer, EuroPro, Gillette, Golden Oval, Hallmark, Holmes, Merck KgA, Pepsi, Playtex, Procter & Gamble, Safelite, Sun Products, T. Rowe Price, Unilever, WhiteWave.  

Prior to founding Brandbuilders, as VP of Marketing at Keds, Julie repositioned the brand, and supported it by developing the concept for, and introducing, its most successful new product line ever. 

In brand leadership roles at Procter & Gamble, Julie repositioned Pantene – resulting in the growth of the brand from 1% share to worldwide leader in haircare. 

At GE, during Jack Welch’s tenure, she consulted to the Vice Chairman’s Committee on how to increase the new product development success rate throughout the company. Working with the Presidents of Aircraft Engine, Major Appliance, Plastics, and GE Credit Corporation, Julie developed a best practices model, which was then taught to key executives throughout GE.

Julie holds an MBA from Columbia University in Marketing & Innovation, and a BA from Barnard College/Columbia University.



Paul Fuchs

Senior Partner & Creative Director

Paul has been Creative Director at Brandbuilders since its inception, and brings over 25 years experience in brand positioning, product innovation, and strategic concept development. 

By training, Paul is an industrial designer, educated to think strategically and creatively about products, and how people interact with them. He also has an excellent grasp of technology, which helps to develop the most relevant ways to communicate advantages, and to inspire product innovation. 

Prior to joining Brandbuilders, Paul was an art director for Procter & Gamble where he helped reposition, develop,  and guide the brand identities for Crest, Scope, Metamucil, and many other leading Health Care brands. Based on a deep understanding of  consumer needs and expectations in the spray cleaner category, Paul designed P&G’s revolutionary, patented, ergonomic spray package which was so successful, it was adopted as the category package for all of P&G’s spray cleaners. Paul also developed, designed and launched the first Crest Toothbrush.

Prior to P&G, Paul developed numerous products in a variety of categories. 

Paul holds a Masters in Industrial Design from Pratt Institute and a BFA from Boston University.