Core Beliefs
Experience Counts
Every project deserves the focus of our most experienced talent. At Brandbuilders, we don’t hand you off to junior people – ever! You always get senior consultants working on your project, who bring a wealth of experience that can be applied to your challenge, from a broad range of industries.
Accepted Consumer Beliefs Are Like Gold
A strong positioning or concept starts with identifying the right insight, and understanding peoples’ belief systems. Until you find something that people care about enough to really DO something – you can’t create a compelling proposition. We are expert listeners, diggers, and connectors who have an entire ‘probing questions toolbox’ to reveal authentic and important issues and needs. Because this is at the root of changing behavior, it’s one of the most important parts of uncovering ‘what matters most.’
Words Matter
A concept can turn on a word, so every word counts. Having EXACTLY the right message can make all the difference. We love to share examples where changing one word to the right word can make a good idea a GREAT one. Being in the neighborhood isn’t good enough – you’ve got to be in the right house.
Don't Assume
Brandbuilders are value-added skeptics who push the boundaries to truly exhaust the possibilities. Our methodology builds in a unique three-point check to ensure the range of positionings/concepts we create are distinctly different and explore territory beyond current thinking.
A Disciplined Process Yields Better Results
At Brandbuilders, we troubleshoot with purpose. We’ve developed a deeply reliable process – a dependable ‘formula’ that doesn’t create formulaic content. We are committed to developing winning reframes and concepts that are honed through an iterative process, allowing ideas to develop and percolate.
Team Works
We always work with you as part of your team. We’ve worked on the other side of the desk, so we understand that if it doesn’t meet your timing, get buy in, and include your team’s best thinking, it’s not useful. The idea is to make things easier, not to give you another project to manage. We work comfortably across functions, and work flexibly to meet clients’ needs.